Hertz Shows the Future of GPS Navigation With its New Tour App
Skift Take
Hertz is innovating standard GPS technology to give travelers the experience they're looking for on a long car ride. The app provides an experience that breathes life into GPS coordinates that will benefit destinations and hotels, as well.
Getting travelers from Point A to Point B is a steadfast goal of car rental companies, and the industry is shifting towards giving travelers an experience along their route, rather than only offering global positioning system navigation.
Hertz’s NeverLost Companion app, which launched in August, integrates with the already existing NeverLost navigation system, and gives travelers the tools to see points of interest along their routes and learn about trendy restaurants and events happening at their destinations.
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