Renaissance Hotels Turns to Celebrities for New Content Campaign

[gallery ids="141144,141154,141153,141155,141156,141158,141157"] A new photography book called The Art of Discovery, sponsored by Renaissance Hotels and produced by The Creative Coalition, launches today at Renaissance properties worldwide. The theme of the book centers on 100 artists and celebrities who share moments of reflection describing pivotal moments in their lives that helped shape their careers. For Renaissance, those inspirational thoughts of discovery align with the hotel brand’s central market positioning: “Welcome to a World of Discoveries.” The Creative Coalition, founded almost 30 years ago by a group of actors including Alec Baldwin and Susan Sarandon, leverages the influence of the entertainment industry to promote social welfare and arts education in the United States. “What better way to help ensure that the arts flourish in America than to profile 100 success stories in the arts,” says Robin Bronk, CEO of The Creative Coalition and editor of the new book. “The interesting thing when you read these windows into the artist's soul, if you will, you see that so many started from modest means. They had a dream, they had the will, and their love for the arts changed the course of their lives.” Two things immediately stand out when you first open the pages. The first is the overall quietude and stillness of the art direction. The color palette is subdued, almost monochromatic, throughout the exclusive photography produced by Jeff Vespa. Each spread has a photo of the artist on the right and