Sub-Saharan Africa Is Fastest-Growing Region for Wellness Tourism
Skift Take
Wellness tourism has made huge leaps in the past few years, with more tourists wanting to maintain healthy habits as they travel. But it still has a long way to go before it becomes ubiquitous in parts of Africa and the Middle East, as well as outpacing traditional tourism.
Tourists increasingly factor wellness into their travel plans, from indulging at a farm-to-table restaurant to regenerating themselves at a spa or in a local exercise class.
Europe and North America continue to dominate wellness tourism, with 216 million trips in Europe and 172 million trip made to North America in 2013, based on new research from SRI International in the Global Spa and Wellness Monitor report.
Globally, the report finds wellness tourism is a $494 billion industry, based off domestic and international trips classified as either primary or secondary reasons for travel, as well as all travel expenditures. There were more than 586 million domestic and international wellness trips last year, up 12
