3 Hospitality Trends We're Tracking At Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends.
This one looks at top hospitality trends. For all of our trends roundups, go here.
>> Hotel Social Media Mangers Are Becoming "Customer Advocates:" What It's Really Like to Be a Hotel Social Media Manager
>> Hotels need to get more personal: Hotels Need to Rework Loyalty Programs to Capture Millennials
>> Travel management companies want to save money, too: Tracking Hotel Rate Drops Just Got Easier With Yapta’s RoomIQ
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored Tourism
The White Lotus Effect Could Be a Disaster for Thailand's Koh Samui - And Travel Media Is Making it Worse
It is disheartening to see the same publications that have previously reported on the perils of overtourism now behaving like golden retrievers chasing a tennis ball, sprinting after the hype with little critical reflection.
Startups
Travel Startups Raise $580 Million Over Two Weeks
The ticket experiences sector has been ripe for modernization, and Klook is among those cashing in.
Airlines
Tariffs and Travel: What Trump’s Trade Moves Could Mean for Airlines
President Trump’s proposed tariffs on aluminum and steel imports could have ripple effects on the aviation industry — and eventually result in passengers footing the bill.
Hotels
Accor CEO: Opening Hotels in Mykonos Too Risky due to Climate Change
When a major hotel group like Accor decides not to build in Mykonos because of climate risks, it's a sign that climate change is reshaping business decisions.