Airlines Hope A Better Flight Experience Will Be Key to Higher Profits
Skift Take
By tapping into their wealth of customer data and customizing offers to meet flyers' needs, airlines believe they will be able to increase brand loyalty and profits.
Airlines have historically had a tough time making profits, a trend that may begin to shift given mergers and acquisitions, getting a handle on fuel prices, and technological advances.
One of those most exciting propositions, at least in the view of some airlines, is improving the customer-airline relationship via technology that enhances the experience (and boosts profits) through more personalized service. The shift wo
