Hotel Chains Make Comeback With Chinese Travelers
Skift Take
The likes and dislikes of Chinese international travelers are in transformation mode as they increasingly travel and discover the world outside their home country. They are traveling more independently, booking online or via mobile apps, and giving big hotel chains a chance.
Chinese international travelers still prefer to stay at independent hotels that boast a local flavor, but the percentage who prefer this option is falling while global hotel chains are gaining ground.
That's one of the many findings in the Hotels.com Chinese International Travel Monitor 2014 report, which surveyed Chinese international travelers and hoteliers.
Some 43% of these Chinese international travelers indicated they prefer independent hotels, and that was a nine percentage point drop since 2013
