Catalonia's Creative Video Campaign Travels Along Its Coast
Skift Take
Although beautiful, the trouble with such ambitious projects is measuring the return on investment from increased visitor interest to tickets actually bought.
Most tourists dream about visiting Barcelona without considering the unique Catalan region, where it is located, nor the gorgeous coast that runs along it.
The Catalan Tourist Board is seeking to change that with a video campaign produced by international filmmakers and shared on Vimeo for top social potential. The tourism board commissioned five Spanish and international filmmakers to capture five provinces of the Catalonia region, each using a different technique.
