Why Sandals Isn't Expanding Beyond the Caribbean Any Time Soon
Skift Take
Sandals has the brand power to expand the region but that doesn't mean its a priority. Stewart's comments suggest the company has power in the Caribbean it isn't willing to give up to expand.
Despite inquiries from growing beach destinations likes Abu Dhabi, Dubai, and the Maldives, Sandals Resorts' executives have no plans to expand the brand outside of its home base in the Caribbean.
Sandals, which CEO Adam Stewart refer
