Indianapolis Has First U.S. Bikeshare Named After a Sports Team
Skift Take
Bikeshares across the U.S. don't compete with one another since locals and visitors will use whichever is in their destination, but creative branding could impact its pickup within the local community.
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Indianapolis is the latest U.S. city to roll out a bikeshare program but it has something that no other program does -- branding that matches the city's basketball team, the Indiana Pacers.
The Pacers Bikes
