Hertz Connects With Hackers For Business Model Disruption and Passenger Improvements
Skift Take
We're not sure if these apps are something Hertz couldn't -- or wouldn't have -- cooked up on its own, but we like the idea of the whole thing.
How can large companies innovate? Just tap the wisdom of the crowds ... of developers.
With that goal in mind, Hertz conducted a Connected Vehicle Hackathon in Redwood City, California, April 4-5 with a video link to Ann Arbor, Michigan, connecting developers who built apps geared to improve the passenger experience.
The developers competed along three tracks, including integrating a
