Ryanair Introduces First TV Commercials in 25 Years
Skift Take
Ryanair's smooth marketing move might cause flyers to take a closer look at the carrier's changes, but it doesn't erase the fact that the airline still charges for almost all add-ons, flies to airports far from city centers, and has fares to attract the rowdiest of passengers.
Flyers can be forgiven for mistaking Ryanair's new TV commercials for a joke -- an ad that intentionally positions the airline as something it's not.
Ryanair is releasing three new commercials this
