Room 77 Taps Google for an Exit Strategy of Sorts
Skift Take
Expedia led the latest funding round of Room 77, but obviously didn't view an outright acquisition as advantageous. Expedia already has Trivago, which doesn't want to get distracted as it continues to grow and tear up Europe.
Room 77 acknowledged last year that hotel metasearch was a lot harder to do than it first imagined.
Today it basically gave up on the business as a standalone site and licensed its hotel-search technology to Google.
Drew Patterson, Room 77 CEO, told Skift an unspecified number of its engineers, including CTO Calvin Yang, are transitioning over to Google effective today, and that the largest portion of Room 77's remaini
