Stock Market-Bound La Quinta Getting More Digital, But Phone Calls Still Rule
Skift Take
Kudos to La Quinta for its 2012 launch of LQ Instant Hold, which enables guests using smartphones to hold a room for up to four hours by just entering a phone number with no other inputting required. It's part of La Quinta's digital and mobile push, both of which appear to be working.
The new La Quinta -- the one that is poised to execute an IPO -- has been getting more digital and mobile in its guest transactions.
In 2013, revenue from website bookings on LQ.com increased 8% compared with 2012, and accounted for 20% of La Quinta's channel revenue [see graphic below], making it the chain's second largest distribution channel.
But, the largest channel for La Quinta by far in 2013 was "prop
