Miami Taps Locals for New Neighborhood-Focused Ad Campaign
Skift Take
The country's smartest tourism boards are currently working on neighborhood-focused content-driven marketing campaigns. Authenticity and creativity are what will set them apart and sell the story to potential visitors.
The Greater Miami Convention & Visitors Bureau hopped on the neighborhood marketing bandwagon last week with the introduction of a new branding campaign.
Instead of beating the drum on the attractions found in popular South Beach, the new 'People and Places' campaign taps loca
