Skift Business Traveler: Marriott Shows Loyalty Members the Door
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"Better in Every Way." I love how nonsensical marketing in the travel industry is. Just like "Fly the Friendly Skies." That former slogan comes from Marriott, which just took a dump on members of its loyalty program by increasing the cost of 20% of its reward nights. This after swearing to the hotel gods that no big changes were in store.
Just another reason to switch over to Starwood -- not for their room redemptions, mind you, but rather for their generous partner transfer options. Stay cool, SPG.
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Still disturbing: we haven't found MH370 yet. In the meantime, let's distract ourselves by marveling at the business gymnastics that JetBlue has been pulling off in the last few months. They've now cut ties with American and made friends with JAL. They're gunning hard for the business travel dollar by upgrading their cabins and status-matching loyalty members. They've even launched service to Detroit!
Keep an eye on their SkiftIQ score this year -- JetBlue is on the move.
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