10 Travel Ads That Would Make Great Posters, March 2014 Edition
Skift Take
Skift, at its heart, is about inspiring people working in the world’s largest industry to be better informed, to help them make smart decisions about travel.
Part of that mission is to highlight the creative parts of the travel industry and sometimes that translates into the creative ads by travel brands.
We’re starting a regular mini-series around travel ads that would make great travel posters, the ones below from the start of 2014 till now. Click on the images below to see the full sized version.
1. Kuoni: Scents of Adventure
Advertising Agency: DigitasLBi, UK
Creative Director: Gemma Butler
Creative Director: Gavin Gordon-Rogers
Producer: Nikki Godley
Illustrator: Emma Ahlqvist
2. American Airlines: The Legend Is Back – Gregory
Advertising Agency: McCann, New York, USA
Chief Creative Officers: Sean Bryan & Tom Murphy
Executive Creative Director: R. Vann Graves
Associate Creative Director / Copywriter: Cameron Fleming
Associate Creative Director / Art Director: Alex Yoo
Agency Executive Producer: Andrea Kaye
Photographer: Patrick Demarchelier
3. American Airlines: The Legend Is Back – Grace
Advertising Agency: McCann, New York, USA
Chief Creative Officers: Sean Bryan & Tom Murphy
Executive Creative Director: R. Vann Graves
Associate Creative Director / Copywriter: Cameron Fleming
Associate Creative Director / Art Director: Alex Yoo
Agency Executive Producer: Andrea Kaye
Photographer: Patrick Demarchelier
4. TOP Destinos: Waterfall
Advertising Agency: ALMAPBBDO, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros/Andre Kassu/Bruno Prosperi/Renato Simões
Art Director: Caio Tezoto
Illustrator: 6B Estudio
5. Kielo Travel: Snowboarder
Advertising Agency: New Moment New Ideas Company Y&R, Belgrade, Serbia
Creative Director: Svetlana Copic
Copywriters: Slavisa Savic, Svetlana Copic
Art Director: Slavisa Savic
Photographer: Nemanja Spoljaric
6. Norwegian Air: Gift wrap
Advertising Agency: 358, Helsinki, Finland
Copywriter: Antti Tähtinen
Creative Director / Art Director: Antero Jokinen
Graphic Designer: Isa Jokela-Gomes
Producer: Elina Tähtinen
Strategists: Dan Goodall, Peter Barmer
Client Team Director: Kimmo Tupala
7. Gautrain: Baby
Advertising Agency: JWT, Johannesburg, South Africa
Executive Creative Director: Ashley Bacon
Creative Directors: Ross Ventress, Ronnie Malden
Art Directors: Assaf Levy, Alan Lewus
Copywriters: Lawrence Katz, Charles Foley
Photographer: Clive Stewart
Retouchers: Rob Frew, Collin Gradwell
Agency Producer: Tammy Chetty
Account Director: Nikki Miller
Account Manager: Caroline Mogotsi
8. Planet Hospitality: Travel
Advertising Agency: PencilWings, India
Creative Director: Parvej Pathan
Creative Director / Copywriter: Ravi Sodhan
Art Director: Rajendra Gavali
Illustrator: Amol Thakur
Additional credits: Rishika Dave, Abhijeet Mahajan
9. Jamaica Tourist Board: Jerk chicken
Advertising Agency: DraftFCB, New York, USA
Group Creative Director: Roald Van Wyk
Executive Creative Director: Gary Resch
Chief Creative Officer: Javi Campopiano
Art Director / Assistant Creative Director: Rodrigo Burdman
Copywriter / Assistant Creative Director: Greg Wikoff
Illustrator: Rodrigo Burdman
Photographer: Justin Francis
10. Campanile: Punk
Advertising Agency: PONK, Paris, France
Creative Director / Copywriter: Franck Pralong
Art Director: Clémentine Damolini
Photographer: Ilario Magali