Japan Tourism Brings Tradition and Sake to New York's Grand Central Station
Skift Take
The high visibility of Vanderbilt Hall makes it a popular marketing spot worthy of the high price tag, but drilling down an exact ROI is almost impossible with an event like this that could impact travelers' decisions far into the future.
Japan Tourism is taking over Grand Central's Vanderbilt Hall for the next two days to promote its heritage, cuisine, and attractions to New Yorkers and tourists passing through.
The event is set u
