Amtrak Takes Advantage of Social Buzz with Sponsored Trip to SXSW
Skift Take
The travel junket is expanding outside of the usual blogger circles with Amtrak tapping an even more influential set of social media users. The company's quick response to social suggestions is creating a new and unexpected marketing opportunity.
Amtrak is trying to become cool and stumbled its way to into group of prolific social sharers last week when several writers started tweeting about their desire for Amtrak 'writer residencies.'
Now Amtrak is working quickly to capitalize on the marketing opportunity.
The company announced this evening that it will be transporting 30 entrepreneurs and digital leade
