Radisson's Bold Attempt at a Millennial-Friendly Brand Gets Bashed on Twitter
Skift Take
Global hotel brands have entered an arms race to deliver the quintessential lifestyle and digital experience, and in some cases may be sacrificing actual hospitality for fancy renderings.
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Earlier this week Carlson Rezidor Hotel Group became the latest hotel chain to launch a new brand in hopes of attracting a growing millennial market.
Carlson Rezidor unveiled Radisson Red, a hotel designed with the smartphone-toting, design-focused guest in mind.
The hotel tries to cater to the relatively young customer set with public spaces designed like art galleries, a bar and deli open almost 24 hours a day, and broader-than-average array of room arrangements.
But many are confused, or at least
