MakeMyTrip Acquires European Hotel Booking Site
Skift Take
There are exceptions, but nearly all of the booking sites want to increase their hotel mix because the margins are higher than for airline tickets. MakeMyTrip's acquisition of EasyToBook can be seen in this context.
India online travel agency MakeMyTrip upped its campaign to get more hotels into its revenue mix by acquiring the equity in Amsterdam-based EasyToBook that it didn't already own for $5 million.
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