MakeMyTrip Acquires European Hotel Booking Site

Skift Take

There are exceptions, but nearly all of the booking sites want to increase their hotel mix because the margins are higher than for airline tickets. MakeMyTrip's acquisition of EasyToBook can be seen in this context.

India online travel agency MakeMyTrip upped its campaign to get more hotels into its revenue mix by acquiring the equity in Amsterdam-based EasyToBook that it didn't already own for $5 million.

In addition to gaining further access to EasyToBook's technology, the acquisition gives MakeMyTrip an enhanced ability to serve Indian travelers seeking room reservations in Europe, a key regional destination.

MakeMyTrip has been trying to give more weight to hotels and vacation packages, which are higher-margin businesses than selling airline tickets.

In 2013, hotels and vacation packages accounted for 31% of MakeMyTrip's revenue compared with 21% a year earlier.

Dennis Schaal

February 7th, 2014 at 3:00 AM EST

Tags: makemytrip

Photo Credit: MakeMyTrip acquired EasyToBook, an Amsterdam-based hotel booking site. PlaceIt by Breezi

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MakeMyTrip Acquires European Hotel Booking Site

Skift Take

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First read is on us.
Subscribe to read more essential travel industry news.

First read is on us.

MakeMyTrip Acquires European Hotel Booking Site

Skift Take

Up Next

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Short-Term Rentals: Airbnb's Dominance and Booking's Gains in 1 Chart

In-Flight Messaging and Indian Budget Hotels: Travel Startups Raise $86 Million

Australia's Gold Coast Devastated by Cyclone, Officials Race to Restore Tourism

Extended Stay America CEO Sees 'Softness' – How He'd Handle a Mild Recession

First read is on us.Subscribe to read more essential travel industry news.

First read is on us.
Subscribe to read more essential travel industry news.