Louisiana Is Advertising Mardi Gras for the First Time Ever
Skift Take
New Orleans doesn't have to market Mardi Gras because visitors come all on their own, but the state's first campaign gives other regions a chance to compete for a slice of the visitor action.
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Louisiana is officially marketing Mardi Gras for the first time in the festival's more than 300 year-old history.
Louisiana Lt. Governor Jay Dardenne announced the start of the state's first Mardi Gras tourism campaign in early January in hopes of attracting a broader range of visitors during this year's unusually long festival season.
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