Airbnb Turns to Instagram for Second Crowdsourced Marketing Campaign
Skift Take
With the combination of local advice and low-cost production, this type of campaign fits well within Airbnb's sweet spot.
Airbnb is turning to Instagram to crowdsource its second video marketing campaign. The new "AirbnbShorts" projects asks participants to use Instagram to upload 15-second videos that inspire people to visit their city.
The videos will be judged on their creativity and depth of local knowledge by a team
