Brand USA Launches Multi-Million Dollar Marketing Deal with Thomas Cook
Skift Take
Putting millions towards raising awareness in a region already familiar with the U.S. seems frivolous when there are higher spending tourists and faster-growing markets to tap.
Yesterday Brand USA announced the largest marketing deal in its short history, but its choice in partner will make some U.S. travel stakeholders wonder if they're wasting time with the national marketing organization.
Brand USA teamed up with European travel company Thomas Cook in a multi-million dollar joint marketing agreement that will blast Brand USA ads across Thomas Cook's online, in-store, in-flight, and direct marketing cha
