American Airlines Changes Regional Carrier's Name to Envoy
Skift Take
It was questioned whether American Eagle would survive at all during preliminary merger talks and its rebranding confirms its future as a regional airline. The merger presents the most opportune time to clear up customer confusion caused by the similarity in the regional and parent carriers' names.
American Airlines announced today that its regional subsidiary American Eagle is changing its name to Envoy in hopes of establishing a distinct identity and differentiating itself from its parent carrier.
Env
