Lufthansa Uses Social Media to Share On-the-Ground Campaign Online
Skift Take
Lufthansa's new campaign stirs up interest in its target city, reaches Chicagoans who it doesn't interact with directly, and makes business travelers in other cities envious enough to hope the new service is headed their way. Success, indeed.
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Lufthansa Airlines flight attendants are handing out free coffee, umbrellas, and limo rides as part of a new marketing campaign launched this week in Chicago.
The campai
