Spirit Airlines CEO Thinks There's Plenty of Room in Ultra Low Cost Carrier Club
Skift Take
Spirit's Ben Baldanza appears to be a kinder, gentler Michael O'Leary. Baldanza takes inspiration from Ryanair's market share as Spirit is slated to add about 90 additional planes by 2021 to help take a much bigger piece of the pie.
Spirit Airlines CEO Ben Baldanza says he isn't concerned about Zagat reviews or media criticism, and the main thing that concerns him is that the airline might get "soft" as it grows, with employees less focused on saving every penny or needlessly buying a new airplane.
That being said, Baldanza argues that Spirit Airlines, which has pioneered a bevy of fees, including for carry-on bags, says it offers the lowest fares, including ancillary fees, of any airline in the U.S.
