How Well Do Airlines Deal With Customers' Twitter Requests?
Skift Take
If customers reach out to a company on Twitter, it's because it is the most convenient channel. Redirects only frustrate and alienate already unhappy customers.
A recent analysis of 40,000 tweets sent by 26 brands reveals that some companies are great at responding to customers' needs while others direct their requests to email or phone numbers. Airlines are among the best brands on Twitter at answering customers withou
