TripAdvisor Launches a Redesign of the World's Most Popular Travel Review Site
Skift Take
A redesign has to be more than pretty pictures, and TripAdvisor's facelift is geared to emphasize its no-apologies approach to user-generated content.
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Tonight TripAdvisor began rolling out its first site redesign in three years, and despite all the ostensible tumult about the quality of its user reviews, the refresh of the site emphasizes user-generated content, the site's community of 260 million monthly unique visitors, and its 5-bubble ratings and review system, which it also highlights in the brand's first national advertising campaign.
Here's a first look at the new homepage, but the redesign will also grad
