Best Travel Ads This Week: Making Fees and Uncomfortable Seats Look Fun

A marketer's job is to make the ugly parts of business look beautiful to the consumer -- whether it be easyJet's very basic service or Jetstar's more expensive new packages. This week's travel ads look at the creative ways four airlines and one train company make even the most mundane parts of travel look fun. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE.   EasyJet's new ad campaign identifies a new generation of flyers who prefe