The Social Media Habits of Luxury Travelers in the Americas and Beyond
Skift Take
It doesn't matter if a luxury hotel is based in New York City, Caracas, or Dubai. A strong social presence is needed to attract new guests and engage loyal customers, all of whom expect mobile updates and content from their preferred brands.
Luxury travelers are looking for "Instagram-able" moments when choosing destinations, hotels, and trip experiences. And travel providers' ability to promote those photo-worthy moments is becoming more important than ever.
A new report, The Luxury Traveller & Social Media 2013: The Americas, released this week by reputation manager Brand Karma and International Luxury Travel Market analyzes more than 500,000 reviews writt
