Stockholm Airport Uses a Food Truck for Hands-On Restaurant Marketing
Skift Take
Airports are becoming destinations in their own right as they incorporate characteristics of the cities they represent and boost revenues through retail and restaurants. Stockholm's airport is clever to target Swedes who will use the airport the most.
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Airport food is something most flyers eat out of necessity, not choice. But Stockholm Arlanda Airport hopes to change that with its new marketing project.
After improving airport meal options for the last year, Arlanda int
