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Airlines

The Top 5 Airline Passenger Experience Innovations of 2013

Eliza Ronalds-Hannon
August 15th, 2013 at 4:30 AM EDT

Skift Take

Some of these services are certainly more interesting than others, so Virgin will be a leading contender. Its "Red" in-flight entertainment system is impressive, innovative, and even a little racy - the ads that announced it strongly encouraged seat-to-seat flirting through the IFE chat application.

 

 

 

The World Airline Entertainment Association named five airlines this year as finalists for its annual Avion Passenger Choice Awards.

The Avion Awards honored Delta Air Lines for the creation of the Sky Deck, an open-air terrace with airfield views, which it has added to both its Atlanta and New York CIty Delta Sky Clubs.

KLM Royal Dutch Airlines earned a spot on the finalist list for the revamp of its web interface.

Israel's EL AL was recognized for the new vacation planning function in its booking system.

American Airlines also got a nod for its booking system, which now offers additional travel options for more flexibility on amenities and pricing.

Virgin America became a finalist for the newest update to its in-flight entertainment system, which lets passengers chat with each other and watch live TV and peruse web content in addition to viewing the airline's standard movie library.

The winner will be announced on September 9 during the APEX 2013 Expo in Anaheim, California.

Eliza Ronalds-Hannon
August 15th, 2013 at 4:30 AM EDT

Tags: passenger experience

Photo Caption: The Avion Awards honored Delta Air Lines for its Sky Deck, an addition to the Delta Sky Clubs in Atlanta and New York City. In Atlanta, the 1,710-square-foot open-air terrace offers up-close views of the runway.  

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