Can the Airline Website of the Future be Powered by Travel Inspiration?
Skift Take
The mobile experience, both on smartphone and on tablet, is likely to be the website of the future, and airlines will need to strike a balance between helping dreamers dream and selling airline tickets.
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Travel inspiration can always use another shot of inspiration, and San Francisco-based digital agency Fantasy Interactive has a few ideas it thinks can help airlines move dreamers from inspired lurkers to happy bookers in fewer steps.
The firm created a website and video to share its vision.
Here's the video:
The progressive disruption that Fi speaks of would lead to airline websites with a clean user interface, filled with rich imagery, a user experience "that beckons the user to explore and discover" their travel options, and by implication, their own lives.
For a look at some of today's airline websites that are doing things ri
