Smokey Bear gets a makeover: Battling fires and dispensing hugs
Skift Take
All jokes aside, Smokey's mission is a very serious and important one, given recent tragedies such as the deaths of 19 firefighters in Arizona who perished battling a wildfire.
Johannesburg Zoo has a live-tweeting honey badger, and Banff Lake Louise Tourism has enlisted the Banff Squirrel to tweet about the Canadian town and park, with great success.
We have nothing against honey badgers and squirrels as social media spokespeople for their venues. (And even a Hipmunk, whatever that is, can have certain appeal.)
But, if you are looking for a creature with experience, wisdom, a resume, and a countenanc
