KLM’s newest social initiative turns gamers into aviation decision-makers
Skift Take
KLM is succeeding in building a series of digital initiatives that bear the carrier's name, but are attractive to travelers of all airlines and ultimately strength the KLM brand without changes to fares, routes, or amenities.
...Dutch airline KLM is giving consumers a chance to experience the rush of running an international airline....on June 27th KLM will launch Aviation Empire, a Sims-like simulation game for mobile devices.
The game will give users...the chance to virtually run the airline by choosing flight destinations, investing in aircraft and designing airports as time and technology change.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Hotels
Redefining Luxury Hospitality in 2025
Luxury hotels can differentiate themselves by broadening their offerings and embracing lucrative experiential trends.
Airlines
Engine Shortage Forces Air New Zealand to Scrap Seoul Route, Again
With almost all of its new-generation aircraft impacted by maintenance or delivery snags, Air New Zealand has had a tougher time than most.
Online Travel
What Travel Brands Should Know About China's RedNote
As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.
Podcasts
Marriott's Strategy, TripAdvisor’s Layoffs and Airlines’ EU Plea
On today’s podcast, we preview an exclusive interview with Marriott’s CEO, give insight into Tripadvisor layoffs, and explain why European airlines need help from the EU.