Marriott launches “Travel Brilliantly” campaign to attract millennials
Skift Take
Aiming to attract younger travelers, Marriott International is introducing a new advertising and branding campaign for Marriott Hotels and Resorts, its largest brand.
The campaign, named “Travel Brilliantly,” is directed at frequent business travelers who are part of Generation X and Generation Y... The campaign is the brand’s first in two years and the first Marriott campaign done by the New York office of Grey Worldwide, a unit of WPP.
...Marriott would spend $30 million to develop the new campaign globally, including its public relations outreach and media this year, and at least another $30 million in both 2014 and 2015.
Up Next
How Data Quality Issues Impact Global Hospitality Operations
Spirit and Frontier Sue U.S. Over New Reagan National Airport Flights
‘Tariffic’ Deals, Capacity Cuts, Marketing Pauses: Canadian Airlines React to U.S. Trade War
American Express to Acquire Center, an Expense Management Startup
