Five travel startups attempt to commoditize spontaneity
To dream of a journey, be motivated to save months for a trip, or discover a hidden local gem — this is the magic of travel and more difficult to capture on a website than most startups think.
The problem with many travel inspiration startups is not clumsy UX, ugly designs, or foolish founders, but that it is inherently impossible to commoditize spontaneity, surprise, and delight.
Even if you could, any well-traveled soul knows that you wouldn’t really want to.
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