Brand new look unveiled at New York City's public beaches
Skift Take
Destruction caused by Hurricane Sandy provided the perfect opportunity to bring NYC’s outdoor spaces under a unified brand, which has the added benefit of highlighting the city’s presence far away from crowded streets and traffic jams.
New York City's outdoor spaces - from Central Park to Rockaway Beach - look slightly more similar this summer.
The city was able to get its eight public beaches running by Memorial Day and welcomed
