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How airline logo design has evolved over the last 100 years


Skift Take

Logo design has become cleaner in recent years with a shift away from graphics and towards plain font.

A new infographic has revealed how airlines have redesigned their logos in the last 90 years.

The image below, produced by the flight search website Justtheflight.com, shows the changing logos of 17 airlines, including Virgin, British Airways, Ryanair and Flybe.

American Airlines recently scrapped the eagle that had adorned its logo for 83 years, while Delta has carried out some particulary frequent tinkering, with no fewer than 17 different designs.

United has changed its logo at least 13 times, while BA has had just three different logos, sticking with its current one since 1997.

The evolution of the airline logo

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