Ethiopian Airlines plots central Africa expansion to fend off Gulf competitors
Skift Take
Ethiopian Airlines’ strategy of breadth over depth and building regional hubs has led it to become one of the continent’s largest carriers; a strategy it will have to speed up to maintain market share amidst growing competition.
Ethiopian Airlines Enterprise, sub- Saharan Africa’s second-biggest carrier, said it’s planning to add a hub in the Democratic Republic of Congo to secure transfer traffic amid growing competition from Middle Eastern operators.
Congo is the favored location for a subsidiary that would seek to attract travelers from across central Africa, following on from bases in Togo in the west and Malawi in the south, Chief Executive Officer Tewolde GebreMariam said in an interview.
Ethiop
