California's Catalina Island learns to balance tourism and sustainability


Skift Take

Profitability and sustainability go hand-in-hand on Catalina where protecting the environment is big business and drives the island’s main source of income: tourism.
Balancing the environment and the economy is difficult, especially on a sparsely populated island such as Santa Catalina Island. Located approximately 20 miles off the coast of Los Angeles, Catalina's economy i