New York to boost tourism to Gatsby’s Long Island stomping grounds
Skift Take
The state’s $100,000 marketing boost comes on the heels of the much-publicized debut of Baz Luhrmann’s "Great Gatsby," which will keep momentum rolling if fans start heading to locations mentioned in the movie.
Efforts to boost the number of tourists visiting Gold Coast mansions, lighthouses and other local historic sites are being backed by $100,000 from New York State.
The money will be used to develop brochures, a website and a Facebook page, both with video clips. The five-year plan targets New York City residents, school groups, families and others who may be unaware of Long Island’s historic sites.
…the committee estimated $1.2 million in additional economic activity would occur if 100,000 more tours of historic homes, gardens and other attractions took place each year.
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