London locals create personal tourism campaign that bests official videos
Skift Take
This independent video highlights the power of crowdsourcing and handing control over to the people who can so often capture the essence of a city better than any tourism board.
A pair of Londoners enlisted the help of dozens of locals - including Dermot O'Leary - in an attempt to persuade a friend to visit the city.
Tim Benzie and Paul Joseph made this quirky film featuring dozen the city’s top attractions in the hope of convincing Tim's niece, who lives in Australia, to visit the capital.
The pair enlisted the help of members of the public, as well celebrities including t
