How Avis-Budget and Hertz are squeezing customers
Skift Take
It won't be across-the-board, allowing for variations in this city-pair or that, but you can expect similar pricing dynamics when the American Airlines-US Airways merger goes through. Here again, there aren't a lot of legacy carriers left for additional mergers in the future.
And, you wonder why travelers sometimes shudder when they hear about travel industry mergers.
After a couple of years of mergers, the car-rental industry has the upper hand, and is squeezing customers for price increases. An AvisBudget official last month characterized the industry as "right-fleeted."
AvisBudget, which released its first quarter earnings yesterday, reported that its car-rental pricing increased 4% overall,
