SkiftX

Has Pure Michigan campaign run out of steam?

The ROI on tourism ad campaigns and the resultant visitors and spend is still an evolving art, not a science, despite whatever the research agencies paid to say it show. Pure Michigan has certainly been a success story, but a brand refresh every few years isn't a bad idea.
Airlines

Qantas Airways new look: Nice-looking crew headed down the runway

As airlines prepare for the next phase, many of them are thinking harder about the uniforms their crews are forced to wear. Qantas decided to go whole-hog into to the affair and tried to use the new designs to signal a modern, sexy appeal for its crew members.
Tourism

Iceland's bid to expand beyond tourism: signs free trade agreement with China

Iceland's economy has been heavily dependent on fishing and tourism historically, and now it wants to diversify, including getting the lucrative and numerous Chinese tourists. It also gives China the expansion it is desperately seeking in the melting Arctic North as it becomes the natural resources global hotspot in the near future.
Cruises

Sen. Rockefeller responds cautiously to Carnival's rescue refund offer

Carnival caved to intense pressure from Washington and its decision to reimburse the government for the Carnival Triumph and Carnival Splendor rescues could serve as a precedent. Carnival and other cruise lines could be getting bills in the mail from the U.S. Treasury for future incidents.