Southwest CEO: Nevermind naysayers, we won't change two-bags free policy
Skift Take
Southwest didn't succeed in its new advertising campaign. It could have portrayed itself as a low-fare airline without losing all of its fun and humor.
It isn't often that an airline CEO takes 10 minutes or so during a conference call about first quarter financial results to defend one of the carrier's advertising campaigns, but that's what Southwest CEO Gary Kelly did today.
Taking several questions from financial analysts about Southwest's Spring campaign, which debuted in March, Kelly acknowledged that the campaign has triggered a lot of discussion
