Glasgow looks for a new brand and turns to its citizens for it


Skift Take

These days, any kind of city, state or country rebranding cannot be done without the input of its citizens. Glasgow is doing it smartly.
People and businesses in Glasgow are being asked to come up with ideas for a new brand name to spearhead efforts in marketing the city at home and abroad. Since 2004, Scotland's largest city has used "Glasgow: Scotlan