First read is on us.

Subscribe today to keep up with the latest travel industry news.

Scottish tourism's 2012 numbers look bad, as visitors dropped 4 percent


Skift Take

Despite the Olympics last year, parts of UK outside London will be in a long term decline unless something drastic happens on the economic front to improve that.

The full scale of the torrid times faced by Scottish tourism has emerged...value of the sector had slumped by almost £200 million in the space of a year – equivalent to more than £500,000 a day.

Around 600,000 fewer visitors came to Scotland throughout 2012 compared with the previous 12 months, according to Office for National Statistics...That represented a slump of around 4 per cent..Industry leaders have blamed the impact of the economic downturn, prolonged bad weather and competition from the London Olympics.

Visits from overseas were particularly badly affected, with the total number of trips down 5.3 per cent, to 2.2 million, and spending down 6.3 per cent, to £1.4 billion.

The value of the domestic tourism industry in Scotland was down 4.2 per cent, to £2.89bn, with the number of overnight stays dropping 4.6 per cent to 12.8 million

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored