New Orleans Tourism readies launch of national ad campaign


Skift Take

After a booming winter with the Super Bowl and Mardi Gras back-to-back, Louisiana and New Orleans tourism groups have unrolled new campaigns to keep the momentum rolling during the traditionally slow summer months.
New Orleans tourism promoters are preparing to launch a pitch to a national audience on May 6, with television and digital advertising and a new Internet site designed around the theme, "Follow Your