Choice Hotels CEO on the opportunity other brands are missing in Europe
Skift Take
Choice Hotels is playing its strengths by entering the European markets as most brands focus on Asia, in a strategy that could make the group one of continent’s largest players in the future.
Choice Hotels International Inc., owner of such brands as Comfort Inn and Cambria Suites, seeks to expand in Europe, where the economy has been hindered by the euro zone’s debt crisis, while many other lodging companies are growing in Asia, Chief Executive Offi
